7000+
Individuals Engaged
400+
Awareness Sessions
21
States & Union Territories
Electric Trucks
A vehicle for a new way of thinking
The trucking community of India is the thread that connects the country.
Nayi Soch Ki Sawaari is taking this transition beyond decision-makers to end users. Whether it is drivers, helpers, or mechanics. Through this initiative, we are working with the trucking community to build a vision for a prosperous future with them.
The sector has adapted to a number of changes over the years. The next transition is the electrification of heavy-duty vehicles.
3%
of India's vehicle fleet are trucks
But they are responsible for
53%
of the Particulate Emissions
Transitioning to Zero Emission Trucks can:
1
Eliminate 838 billion litres of diesel by 2050.
2
Save ₹116 Lakh Crore in oil imports.
3
Cut 2.8–3.8 gigatonnes of CO₂.
How we approached this issue
Our Approach
Bridging the distance between boardroom decisions and highway realities.
Our approach was anchored in a simple principle: audience first. We designed engagement around the lived realities of truckers, making the messaging relevant, relatable, and actionable. Instead of expecting them to come to us, we met them where they were—on the road, at rest stops, and in the everyday spaces where decisions are made.
1. We Listened
We began with a strong research and planning phase, engaging directly with truckers and with the stakeholders who shape their daily realities. Feedback loops were built into every stage, allowing us to adapt to regional nuances, diverse use cases, and the varied experiences of truckers across India.
Key Initiatives
- Focus group discussions
- In-Depth Interviews
- Stakeholder Mapping
- Field Immersion Visits
- Co-creation workshop
- Test Events
- Perception Survey
Testimonials
My name is Babu Lal Gurjar, from Shri Balaji Motor, Ashok Leyland Service Center Shahpura. Our mechanics need training for all the electric buses and heavy-duty vehicles. The benefit of this training will be that they will be able to solve the problems of the vehicle themselves, like we have had training for BS-6 engine, if there is training for this, then the mechanics will know everything.
Babu Lal Gurjar
Mechanic, Shri Balaji Motor
Ashok Leyland Center, Shahpura
My name is Zafar Ali. I am a mechanic here in Ludhiana Transport Nagar. I believe that electric trucks will definitely impact my work. But I am ready to learn and work on electric trucks too. I will say this to my fellow mechanics as well that we should be willing to learn so that we can adapt and grow with the changing times.
Zafar Ali
Mechanic
Ludhiana Transport Nagar
My name is Bansi Lal. I have been running this tea stall since the last 40 years. I was listening to what you were telling the drivers. My grandson who works in Delhi owns an electric bike. He is able to save a lot of money because of that. I am sure my trucker friends will also be able to save a lot if they use electric trucks instead of diesel.
Bansi Lal
Tea Stall Owner
Mathura, Uttar Pradesh
My name is Sonu. I am a painter and I work in Sanjay Gandhi Transport Nagar in Delhi. I have seen many electric vehicles on the road. I feel they are great. I find electric rickshaws and buses very comfortable. My brother has an electric bike as well. I like how there is no noise pollution and smoke from these vehicles. Now, after hearing that there are electric trucks too, I am very happy. In my painting I have tried to depict how electric trucks will help increase greenery all around.
Sonu
Truck Artist
Sanjay Gandhi Nagar, Delhi
2. Building Trust, One Conversation at a Time
We created formats that encouraged open, honest participation. Informal conversations gave truckers space to speak freely and roundtable discussions allowed fleet operators to discuss the impact of the transition, while gamified tools, both digital and offline, made learning more interactive, accessible, and engaging.
Key Initiatives
- Chai pe Charcha
- Roundtable Discussion
- Art Competition
- Pledges
Physical Snakes and Ladders
A customised offline board game where benefits of electric trucks act as ladders and common myths act as snakes, played on the ground during sessions.
